Why Custom Club Making?

Get more than just a Clubfitter, get a Custom Clubmaker and a Teacher also!

I am a custom clubmaker who also teaches the golf swing, and sees firsthand in every student the intimate connection between a golfer’s swing, his athletic ability and his equipment.

Significant knowledge is acquired by painstakingly learning the art and science of building golf clubs.

This distinction is important.  Did you know that changing a driver’s headweight by 2 grams will increase its swingweight by 1 swingweight point? And by changing the same club’s swingweight 2 ½ points, its frequency changes by 5 cycles per minute? And 5 cycles per minute equals a half a flex grade?  It is critical to understand the complex interaction between these factors, particularly as a club is built to custom lengths or uses non-standard head, shaft, and grip weights. This is what separates experienced clubbuilders from the clubfitters you may meet at the local big box. 

Does having a set of custom clubs built for you cost more?

It can. But it doesn’t have to.  This decision is up to you.  I only deal with high-quality components. Some of these components are expensive because they are the best money can buy. these are clubheads from Nakashima, Alpha, and Muira, and shafts from Mitsubishi Rayon and Matrix.  High quality doesn’t always equate with high expense. I am always on the lookout for tremendous values from high quality components that cost less but perform the same, such as driver heads from Geek Golf and shafts from SK Fiber. I build drivers that range in price from $275 to $800, and irons that range from $60 per club to $200 per club.

What can I gain from a custom set of golf clubs built just for me?

That’s easy, a customized fit! Imagine going in to your local clothing store where they only offered four sizes: Mens Medium, Ladies Medium, Seniors Medium, and Juniors Medium. Perfect if you happen to be medium, but tough noogies if you’re not! Are you taller than 6 feet? Under 5 feet 7 inches? Do you hit your driver 285 yards plus? Or perhaps just 210 yards? Stock clubs offered by the big boxes won’t easily fit those circumstances.  They don’t offer drivers with x flex shafts, or iron sets as much as two-to-three inches long. I will jointly analyze your physical build, athletic ability, swing characteristics, and any physical limitations you have; and recommend (and build) a set with the right length, flex, lie angle, weight, and grip size.

What can I gain from integrated clubfitting and teaching?

Most of my fitting clients are also my teaching students. I typically establish long-term relationships with each of my students and have a vested interest to see they are fit with the right equipment. If your clubs are not right for you, my teaching won’t work as quickly. This hurts the both of us.  Quite often, it may make sense to wait for an easy swing change to take hold before getting new equipment. If this is the case, I’ll advise you immediately and recommend you hold off a bit on any decision to purchase new equipment. In the meantime, I’ll furnish you with a test club to hit that will enable you to confidently work on your new swing.

State-of-the-art systems and diagnostic tools.

We have the latest in high speed video, ball-flight tracking systems, and shaft profiling data. I use two Casio EX-F1 cameras that will film your swing at an amazing 300 frames per second from multiple angles. 300 fps allows you to see minute changes in your swing movement that are not detectable using minicams that shoot at 60 fps. My Flightscope 3-D Doppler radar system measures every conceivable launch metric: club-strike angles, ball launch angles, ball velocity, clubhead velocity and acceleration profiles, spin rates and axis, and horizontal and vertical swing path. Are you confused about which shaft profile might be right for you (butt-soft/tip-stiff or butt-stiff/tip-soft)?  I am a member of a select consortium of clubfitters that worked together to develop a proprietary shaft profiling database. We commissioned the production of a proprietary shaft profiling gauge (the “EI Profiling” machine), which measures the marginal change in shaft flex along the entire length of every shaft. Woods or iron shafts. This is the same machine used by shaft designers to design shafts, and provides me with x-ray transparency into the nuanced design differences present across the wide assortment of shafts available in the marketplace today. Our group not only shares data, but also shares fitting experiences across a wide range of swing speeds and swing acceleration profiles.